Tuesday 12 March 2013

Art Of The Title

The artwork of the opening titles is important. The animation, colour etc. of the titles is vital because it gives the audience an idea of what type of film they are about to watch. There can be many different ways in which the opening titles and credits can be presented. It's all based on how much they want to reveal of the film from the opening credits. Some films may have a simple white font over a black background. Some films may have different colours, font styles and transitions.


"Enter The Void"



The artwork of the opening credits for "Enter The Void" is one that has opted for constantly various font styles and colours. The credits start with a quickly flashing font and the credits only appear for 1 or 2 seconds which, along with the flashing font, create a delirious & disorientated effect which goes along with the theme of the rest of the film. As the main credits of the film begin, it keeps the same theme as the opening credits but instead of keeping with one font, there is a different font for each credit. The fonts are those which are usually seen on neon signs outside of nightclubs in big cities which is again a theme of the movie. As the credits go on, the animations become more over the top and complex and the transitions between the credits become a lot quicker. This creates tension and gives the audience an idea that it is building up to something big but instead suddenly cuts to black and then returns to the original font with "ENTER THE" across the screen before the film begins. The artwork and animations in these opening credits are highly effective because it makes it hard for the audience not to have the full attention on the screen, which is what the editors would have wanted.